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OSIM Research Seminar Series - Dr. Ivona Hideg

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Meeting ID: 248 877 595 52
Passcode: cb4hys

Friday, March 24 at 10:30am to 12:00pm

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Dr. Ivona Hideg
Associate Professor
Ann Brown Chair in Organization Studies
York University

Benevolent Sexism and the Gender Gap in Startup Evaluation 

Abstract:  Women-led startups are evaluated less favorably than men-led startups, but the reasons for this require further investigation. Drawing on ambivalent sexism theory, we predict that evaluators’ benevolent sexist attitudes (which refer to a sense of affection, idealization, and protectiveness toward women) undermines gender equity in startup evaluation. We initially expected benevolent sexism to be negatively related to evaluations of women-led startups. Surprisingly, we found that benevolent sexism is unrelated to evaluations of women-led startups but is positively related to those of men-led startups. We replicate this pattern of findings where men-led startups are advantaged in two additional studies. Our work shows that benevolent sexism is subtly undermining gender equality in startup evaluation by giving a leg up to men while ostensibly not influencing women.

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